Leanna has been part of the Medlars core since 1999. She came here in a very unorthodox manner, but if you know her, that is not surprising. It started with her husband, who used to date the daughter of one of our master jewelers, Roger Huckabee. When Michael decided to marry Leanna, he said that they had to have Roger make their rings. Even though she had not heard of Roger or Medlars, she thought…why not? As luck would have it, after their wedding, Roger called Leanna asking if she would like to work at Medlars.
At the time, there were just four people working in the store and that included Chapman. Fast forward to today and there are 10. The growth hasn’t just been in employees either. It meant that the way things were done had to change. Think about how we shop and communicate today. Some of those methods didn’t even exist when Leanna started. She quickly became interested in the technological systems Medlars was using and began to update them. She has evolved with modern technology and implementation of a superior customer experience.
Starting out on the sales floor, she learned about diamonds, coins, bullion and designing custom jewelry. At the time, Dot com was just beginning, email was new and there were only 2 computers in the store. As sales increased, a revision to inventory control and customer communication was necessary. Leanna quickly learned she had an aptitude for this. Twice, she has helped develop point of sales systems and now oversees ecommerce. Just as Medlars needs to have the newest equipment to make jewelry, they must also have the newest systems to give their customers what they are looking for. Leanna has learned to grow at each step of this process.
Now it’s evident that customers need an online visual experience. Since Leanna was always interested in photography and images are a must for any website, Medlars sent her to the Brooks institute of photography in Santa Barbara for a jewelry photography class. It was a 2-day course and where she learned the basics. She came back and has been shooting and editing photographs ever since. At first, it was just product shoots and now it has grown to include live models.
Leanna creates virtually all of the photos you see on Medlars website, Instagram, Facebook pages and in our newsletters. She is our go-to IT person addressing all the daily technical issues and research for what we will need next. Jewelry photography is so specialized that Leanna also taught herself to use complex Adobe software and understands HTML code. She is an integral part of designing and managing the Medlars website.
We know that the future is growing ever more mobile. Leanna will be the one who helps Medlars keep up and continue to be at the forefront of customer service. Today you can research, find what you want and purchase everything straight from your phone. Creativity comes in all forms and at Medlars and we are lucky to have someone as flexible as Leanna.